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The Forces Reshaping the World's Attitudes: Navigating Uncertainty in Switzerland and Beyond
This year as we unveil the Ipsos Global Trends, we have collaborated with Handelszeitung in the scope of providing key insights.
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The Ipsos AI Monitor 2024: Changing attitudes and feelings about AI and the future it will bring
Is Artificial Intelligence a friend or a foe? People are unsure whether to be excited or nervous about a future with AI.
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Applying Lessons from CX Text Analytics to Generative AI
Not Doomed to Repeat: learning from the past of Customer Experience text analytics will ensure we obtain the most value from Large Language Models
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Ipsos Answers Esomar’s Questions to help online research buyers
The primary aim of the ESOMAR's Questions is to increase transparency and raise awareness of the key issues for researchers to consider when deciding whether an online sampling approach is fit for their purpose.
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How to make smarter sports sponsorship decisions: Introducing Ipsos Synthesio 'Fanzone'
A new offering from Ipsos Synthesio leverages insights from social data to help brands spot emerging opportunities
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Mexico: From teenage country to an adult one in a century
Q&A with Eugenia Marbec & Sarai Escobar Avila
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ChatGPT and the rise of generative AI: navigating the changing landscape of AI
While the domain of Generative Artificial Intelligence (AI) has been growing in recent years, ChatGPT accelerated its adoption and broke through as the first “mass” Generative AI application. It is important to take notice and put this and other emerging tools in perspective as the implications of the technologies will be far reaching and very fast.
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Violence in democracies: The role of fake news, disinformation and social media
This Ipsos analysis for Les Entretiens de New York reveals a small minority in the US and France considers violence a viable means to achieve political goals. Support for democracy remains strong overall – but scepticism towards politicians, the continued spread of fake news and “filter bubbles”, as well as a certain distrust of facts and science, all help to weaken support for the way our democratic systems operate today.
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Ipsos releases Global Trends 2023: A new world disorder
As 2023 opens, we’re entering a new world disorder filled with crises on multiple fronts. The largest Global Trends survey ever, from leading insights firm Ipsos, shows that, globally, 74% agree that their government and public services will do too little to help people in the years ahead.