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How to drive sustainable brand growth?
A discussion on Ipsos’ view on the importance of brand tracking research, knowledge of consumer decision-making and fundamentals for brand growth.
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Open Banking Series IV │ Which Financial Institutions in China are More Expected by Clients in the Environment of Open Banking?
In the era of booming sharing economy and platform economy, shared bicycles, shared hotels and shared resources emerge in the market one after another, but there is no open financial shared platform, and the development of financial industry lags behind the trend of the sharing era.
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Ipsos Update - March 2018
Welcome to the February edition of Ipsos Update – our monthly selection of research and thinking from Ipsos teams around the world.
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Ipsos Update - February 2018
Welcome to the February edition of Ipsos Update – our monthly selection of research and thinking from Ipsos teams around the world.
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Ipsos Update - December 2017
Welcome to the December edition of Ipsos Update – our monthly selection of research and thinking from Ipsos teams around the world. To mark the end of the year, this month’s edition also includes a special section showcasing some of our highlights from 2017.
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Behavioural Science
Behavioural Science at Ipsos is the use of psychology to help both public sector and brands meet their goals. The theories and methods from psychology work alongside MR techniques to understand and predict behaviour, generating total customer understanding.
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Enterprise Feedback Management (EFM)
Customers across all categories now look for a personalised experienced that is available when they want it, how they want it, where they want it. Regardless of whether the desired experience is delivered, it is now possible through the explosion of mobile coupled with the prominence of social media for consumers to give instant feedback. The consequence is the increasingly significant impact that customer experience has on the overall relationship with a brand.
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Web Listening
Social Intelligence delivers insights that drive strategic decisions and performance, from consumer expression and behaviours found in social media, search and other online data.