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To Set Sail again for the Future, Ipsos Office in Guangzhou Moved to A New Place
On November 9, 2018, Ipsos Guangzhou Office celebrated its move to the new office in GT Land Plaza, Guangzhou. Ipsos China Chairman and CEO Lifeng Liu, President Alick Zhou, Managing Director Shaohui Chen, Weiying Cui, Haiyan Qi and over fifty brand customers attended the ceremony. They visited the new office with Ipsos Guangzhou employees and a number of guests.
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Chairman and CEO of Ipsos China Lifeng Liu won ‘The Innovator 25 award’
The Holmes Report awards “The Innovator 25 award” for Asia Pacific in 2018. Special congratulations to 25 prize-winners, which include Lifeng Liu, Chairman and CEO of Ipsos China, Glory Cheung, chief brand officer of huawei and Rebecca Kuo, senior public affairs director of ABI Asia Pacific. Ipsos China.
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Ipsos and Phoenix Satellite TV Joining Hands to Boost Chinese Brand Globalization
Phoenix Satellite TV and Ipsos signed a strategic cooperation agreement that would make the best of each other’s advantages in the construction of a strategic alliance of “Global Brand Project” to help Chinese liquor companies “go global” and realize a global layout.
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What’s the future trend of China’s liquor market?
As the income of Chinese residents continues to increase, the mid-to-high-end consumer goods industry fully benefits from the rise in consumption power. Since 2012, after four years of pain and adjustment, the overall liquor industry is still facing pressure. Nevertheless, the revenue of major liquor brands has also grown year by year, and the trend of recovery got increasingly apparent.
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Ipsos News | Alick Zhou Interpreted the Development Trends and Opportunities of New Retail at “AI Empower the Retail Scene” Forum
On June 8, 2018, “AI Empower the Retail Scene,” a CEIBC (also being the host) AI theme event was launched in Shanghai. Mr. Alick Zhou, President of Ipsos China, was invited to the forum and made a professional presentation on “The Development Trends and Opportunities of New Retail”.
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Ipsos News | Ipsos Set up Communication and Cognitive Effectiveness Evaluation Research Center with BNU School of Journalism and Communication
Ipsos and School of Journalism and Communication of Beijing Normal University jointly established the Communication and Cognitive Effectiveness Evaluation Research Center (hereafter referred to as the Center) on April 10, 2018. The Center combines academic research, technology development, market application, and is committed to the evaluation of communication effectiveness by the use of cognitive neuroscience technology.
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