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Ipsos GIA & Guangdong University of Foreign Studies | Market Research Practice Contest 2018 comes to a successful conclusion
Ipsos GIA (Generation Ipsos Advance) talent development program is well underway in Guangzhou.
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Ipsos empower Chinese enterprises by decoding the trend of brands going globa
On December 13, Shenzhen. Ipsos, a leading global market research provider, successfully hosted the "Chinese Brands Going Global Summit". More than 100 guests from automotive, FMCG, real estate, consumer electronics, home appliances and other industries gathered together to discuss the ways of Chinese brands going global with Ipsos.
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MarTech: There is humanity beyond marketing and technology
Ipsos insights sharing session - MarTech Giving New Insights into Consumers
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Ipsos’ Oncology Molecular Diagnostics Portfolio Expands to China
August 2018 – Ipsos’ Healthcare Service Line has launched its syndicated Lab Mapping Study and Oncology Molecular Diagnostics (MDx) Monitor in China. Combined, these two studies will provide a comprehensive picture of the oncology biomarker testing landscape in China’s tier I and tier II cities in unprecedented detail.
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Ipsos and Phoenix Satellite TV Joining Hands to Boost Chinese Brand Globalization
Phoenix Satellite TV and Ipsos signed a strategic cooperation agreement that would make the best of each other’s advantages in the construction of a strategic alliance of “Global Brand Project” to help Chinese liquor companies “go global” and realize a global layout.
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Ipsos News | Alick Zhou Interpreted the Development Trends and Opportunities of New Retail at “AI Empower the Retail Scene” Forum
On June 8, 2018, “AI Empower the Retail Scene,” a CEIBC (also being the host) AI theme event was launched in Shanghai. Mr. Alick Zhou, President of Ipsos China, was invited to the forum and made a professional presentation on “The Development Trends and Opportunities of New Retail”.
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Ipsos News | Ipsos Set up Communication and Cognitive Effectiveness Evaluation Research Center with BNU School of Journalism and Communication
Ipsos and School of Journalism and Communication of Beijing Normal University jointly established the Communication and Cognitive Effectiveness Evaluation Research Center (hereafter referred to as the Center) on April 10, 2018. The Center combines academic research, technology development, market application, and is committed to the evaluation of communication effectiveness by the use of cognitive neuroscience technology.
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Open Banking Series I │A Wave of Open Banking is Coming, Are Chinese Consumers Ready?
Banks have been the main institutions that master the clients’ financial data for a long time, and the shared financial data initiated by the open banking may be an “earthquake” reversing the banking industry and will exert a revolutionary influence on the global banking industry. A wave of open banking is coming, are Chinese consumers ready?
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Global Consumer Confidence Ties Record High
March's global consumer confidence Primary Index has risen to 50.6 to tie January 2018's record high.
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Global Consumer Confidence Index Shows Uptick in February
The global Ipsos Consumer Confidence Index is showing a slight uptick to 50.3 in February.