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Ipsos News | Alick Zhou Interpreted the Development Trends and Opportunities of New Retail at “AI Empower the Retail Scene” Forum
On June 8, 2018, “AI Empower the Retail Scene,” a CEIBC (also being the host) AI theme event was launched in Shanghai. Mr. Alick Zhou, President of Ipsos China, was invited to the forum and made a professional presentation on “The Development Trends and Opportunities of New Retail”.
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Ipsos News | Ipsos Global Head of Corporate and Leader Reputation Visited China and Interpreted Corporate Reputation Value
On May 21, Milorad Ajder, Ipsos’ Global Head of Corporate and Leader Reputation, arrived in Beijing and started his trip to China. Milorad Ajder's visit to China this time is designed to looking at the methods, perspectives, cases, and trends behind Ipsos' corporate reputation research, thus helping Chinese companies better understand corporate reputation and deliver the value of their corporate reputation.
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Ipsos News | Lifeng Liu Interpreted Big Data-enabled Business Decision Making in DataStory Big Data Business Innovation Forum
On May 30, D3 2018 & DataStory Big Data Business Innovation Forum were launched in Guangzhou. Mr. Lifeng Liu, Ipsos Chairman and CEO, Chairman of Yipu Big Data Investment Co., Ltd. was invited to and addressed the Forum, “Big Data Empowered Business Decision Making”.
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Ipsos News | JD Launched J-insight and the New Insight Project “Jing·Yipinjian” with Ipsos
On May 15, 2018, JD Group held J-insight Ecological Alliance Kick-off Meeting and released its product “J-insight” on its marketing platform. JD and Ipsos formally entered strategic cooperation and jointly launched an insight product “Jing•Yipinjian” that focused on high-value quality people.
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Ipsos News | Ipsos Set up Communication and Cognitive Effectiveness Evaluation Research Center with BNU School of Journalism and Communication
Ipsos and School of Journalism and Communication of Beijing Normal University jointly established the Communication and Cognitive Effectiveness Evaluation Research Center (hereafter referred to as the Center) on April 10, 2018. The Center combines academic research, technology development, market application, and is committed to the evaluation of communication effectiveness by the use of cognitive neuroscience technology.
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Open Banking Series IV │ Which Financial Institutions in China are More Expected by Clients in the Environment of Open Banking?
In the era of booming sharing economy and platform economy, shared bicycles, shared hotels and shared resources emerge in the market one after another, but there is no open financial shared platform, and the development of financial industry lags behind the trend of the sharing era.
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Who Will Prove the Authenticity of Data?
Mr. Zhou Xiaonong, president of Ipsos China, was invited to deliver a speech titled “Who will prove the authenticity of data?” to the guests in Shanghai International Advertising Festival [Media and Intelligent Marketing Forum] in the morning of March 29, 2018; he deeply analyzed the question of how to meet the challenges of authenticity, data convergence and fragmentization of data sources by virtue of omni-channel in the digital marketing era.
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Ipsos Assists Blum-Rehau in Chinese Middle Class Survey to Build the Chinese Dream Home
Blum units Rehau to entrust Ipsos to do the Chinese Dream Home 2025 middle class survey, so as to dig the consumption trend of Chinese middle-class families in the future. So far, a survey outline has been released for the program, and the program has entered the first survey phase.
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When Trust Falls Down How Brands Got Here and What They Need To Do About It
In this paper we’ll outline what we have identified as the four key reasons we are seeing a crisis in trust, and importantly what brands and advertising needs to do to rebuild that trust.
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Jingping Zheng and Zhicai Ye from National Bureau of Statistics and Industry Association Visited Ipsos
On the morning of June 21, Jingping Zheng, Deputy Director of the National Bureau of Statistics and President of Chinese Association of Market Information and Research, and Zhicai Ye, President of China Statistics Press, Vice President and Secretary General of Industry Association, visited Ipsos.