Search
-
Ipsos Update - December 2017
Welcome to the December edition of Ipsos Update – our monthly selection of research and thinking from Ipsos teams around the world. To mark the end of the year, this month’s edition also includes a special section showcasing some of our highlights from 2017.
-
Ipsos Update – November 2017
Welcome to the November edition of Ipsos Update – our monthly selection of research and thinking from Ipsos teams around the world.
-
The Age of the Algorithm
An algorithm is a process or set of rules followed in calculations or other problem-solving operations, especially by a computer. They are all-pervasive in the digital world.
-
"Discover China" - Ipsos Attended ESOMAR APAC 2017 by Invitation
On May 18-19, ESOMAR APAC 2017 came to a successful conclusion in Shanghai. The Summit, with the theme of "Discoveries", provided a feast of research insight and case share for marketing, advertising and research companies in the Asia Pacific region.
-
How Millennials of Asia Will Shape Tomorrow's Payments Landscape
Vocalink Mastercard Research 2017: The Millennial Influence
-
Digital Advertising's Perverse Incentives
This article explains how selecting the wrong metrics in digital advertising can lead to 'perverse incentives.' To succeed, marketers need to know the metrics that matter.