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202202-SIA-User-Innovation-Discovery
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CASE: Validating LEGO innovation by replicating real-life decision making
Discover how we helped LEGO predict and forecast market potential and brand resonance for a potential new product line.
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LIVE EVENT: The Upside of Starting Early
Join us on September 25th at the Danish Architecture Center in Copenhagen for a free event highlighting the value of testing your innovations and creatives in the early-stage development.
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WEBINAR: Crafting Insightful Persona Bots from Demand Space Insights
Join us on August 21, 2025 to explore how to craft Persona Bots that enhance innovation, communication, and bring you closer to understanding consumers' genuine moments.
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Ipsos Update – June 2025
Generations, ESG, Fandom … Ipsos Update explores the latest insights on key topics from our Ipsos teams around the world.
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The Power of Product Testing with Synthetic Data
In this Ipsos Views paper, our experts provide recommendations for generating and evaluating high-quality synthetic data and explore how synthetic data can be applied specifically to product testing.
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Predictions for 2025
The Ipsos Predictions Survey 2025 is a 33-country study which looks at people’s expectations and predictions for the year ahead.