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Ipsos Update – November 2023
Health, trust, ESG… Ipsos Update explores the latest and greatest research & thinking on key topics from Ipsos teams around the world.
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CARLSBERG: Brand tracking of hundreds of brands
Discover how we helped Carlsberg track the performance of brands in a competitive context to identify growth potential and barriers.
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Five recommendations for brands that want to own their category
Discover our five recommendations for brands that are transitioning from blue to red oceans - in other words, go from being an emerging or non-existent brand to becoming a household name.
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Topic Modeling: A new approach to spotting consumer insights
Consumer trends emerge, take hold, then go out of style faster than most marketers and insights pros can keep up with. With AI, you can get answers to those questions you didn't even know to ask.
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Five online shopping barriers UX can solve
Here, you can read our latest POV 'Optimising the eCommerce Experience' and find out how UX can solve barriers to online shopping.
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The Retail Rollercoaster
Riding the ups and downs of today’s omnichannel shopper landscape, our report gives you a few insights into what challenges the pandemic has brought to shoppers and retailers.
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Ipsos Update – February 2021
Our monthly round-up of the latest research and thinking from Ipsos around the world includes new global surveys on life during the pandemic, a new white paper on quality in market research and special features on US and French society.
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[CASE] Carlsberg: Brand Health Tracking
Discover how we helped Carlsberg implement a Brand Health Tracker (BHT) system to strengthen the global brand building and monitor changes or new potential across markets.