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ORKLA CASE: Shopper Decision Trees
How understanding real-life shopper behavior helps optimize shelf layout, on-pack communication and retailer dialogue.
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CASE: Validating LEGO innovation by replicating real-life decision making
Discover how we helped LEGO predict and forecast market potential and brand resonance for a potential new product line.
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Ipsos Update – June 2024
Generations, Equality, Pride … Ipsos Update explores the latest and research & thinking on key topics from Ipsos teams around the world.
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Ipsos Synthesio unveils Signals GenAI, providing instant consumer insights
Signals GenAI, our pioneering Generative AI platform app, empowers you to transform real-time consumer signals into actionable insights within just 60 seconds. Now everyone can turn millions of consumer voices in actionable insights with just three simple clicks!
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HARIBO: Portfolio optimisation for future growth
Discover how we helped HARIBO prioritise within the portfolio to help optimise sales.
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CX Service Design: Creating emotional attachment and driving brand growth
Designing customer experiences that drive business success
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Where brands and retailers should place their bets this holiday shopping season
Inflation, the environment, Covid-19 and the war in Ukraine are all forces brands and retailers must consider ahead of Black Friday and Christmas shopping.
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Three guiding principles to help your business navigate inflationary times
As consumer pressure flows down to business pressure, developing the right strategic responses is challenging. These guiding principles will provide grounding amidst the instability.