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CASE: Validating LEGO innovation by replicating real-life decision making
Discover how we helped LEGO predict and forecast market potential and brand resonance for a potential new product line.
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Ipsos Generations Report 2025
The third edition of the Ipsos Generations Report explores the gap in attitudes between Gen Z men and women, uncovers the little-discussed power held by Gen X, and dives into our evolving understanding of ‘old age’.
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Ipsos Update - October 2024
Trends, News, Ageing … Ipsos Update explores the latest research and insights on key topics from Ipsos teams around the world.
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Ipsos Update – August 2023
Climate change, inequality, artificial intelligence… Ipsos Update explores the latest and greatest research & thinking on key topics from Ipsos teams around the world.
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DANISH CROWN: Key drivers and preferences for developing a portfolio strategy
Discover how we helped Danish Crown uncover the consumer perceptions and relevant demand spaces within ‘topping’ products.
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Ipsos Quick Take on Inflation: What Business Leaders Need to Know
We explore five data points that are most relevant for business leaders to know right now.
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The Future of Travel - Panel Discussion
View our on demand webinar to hear trends in business and leisure travel, and impacts on customer loyalty programs, financial services and more.
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Slowing Down to be faster: why it is paramount to invest at the front end of the development process
Combining the views of industry experts and using Ipsos insights, this paper looks at the importance of investing time at front end of the development process to drive better business results.