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Generational Marketing: Breaking free from stereotypes
How to build brand success across generations with the power of empathy
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Ipsos Update – March 2024
Populism, UX, Love… Ipsos Update explores the latest research & thinking on key topics from Ipsos teams around the world.
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Ipsos Update – November 2023
Health, trust, ESG… Ipsos Update explores the latest and greatest research & thinking on key topics from Ipsos teams around the world.
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CARLSBERG: Brand tracking of hundreds of brands
Discover how we helped Carlsberg track the performance of brands in a competitive context to identify growth potential and barriers.
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Five recommendations for brands that want to own their category
Discover our five recommendations for brands that are transitioning from blue to red oceans - in other words, go from being an emerging or non-existent brand to becoming a household name.
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Social listening: A tool to harnessing your competitive advantage
As competition among universities rises, many are turning to social listening to attract students and grow their brands.
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What a difference a year makes
In this paper, we explore whether a shift to remote patient management has impacted doctors’ perceptions of health care technologies and consider whether these ways of working will continue in the future. Here, we present to you the latest insights from the study.
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Shifting context & Shifting priorities: Time for a strategic reset?
In this paper, we explain why the time is right for brands to review their strategy and the foundational insights on which it is based.
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How to drive sustainable brand growth?
A discussion on Ipsos’ view on the importance of brand tracking research, knowledge of consumer decision-making and fundamentals for brand growth.