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Conversations with AI part III: How AI boosts human creativity in ideation workshops
Bright sparks and bold ideas.
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Ipsos Update – November 2023
Health, trust, ESG… Ipsos Update explores the latest and greatest research & thinking on key topics from Ipsos teams around the world.
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Conversations with AI Part II: Unveiling AI quality in qualitative workstreams
In this white paper we explore how generative AI can be used within qualitative research.
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CASE: Uncovering opportunities to improve quality of life for people with MS
Ipsos' multi-method approach revealed treatment preferences, enabling Otivio to better address unmet needs and improve patient care
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Building reputation in 2023: the link between corporate reputation and business efficiency
Drawing on new data from our latest 24-country Global Reputation Monitor, this paper explores the relationship between a good reputation and better business efficiency.
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CASE: Social Intelligence provides insights into everyday life with Autism
How can psychiatrists uncover the social lives of adults with autism and their own perception of barriers in their lives?
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Pharma knocks tech off the top spot as most trusted industry in Ipsos' latest global report on Trust
Business leaders are not trusted to tell the truth – yet are seen to have a responsibility to speak out on issues according to the new Ipsos Global Trustworthiness Monitor report.
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CARLSBERG: Brand tracking of hundreds of brands
Discover how we helped Carlsberg track the performance of brands in a competitive context to identify growth potential and barriers.
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NOVOZYMES: Partnering throughout the entire innovation journey
Discover how we helped Novozymes optimise their innovation processes from idea to concept to drive actionable business impact.