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[PAPER] Unpacking product subscription models
This white paper unpacks the barriers to adoption and identifies the drivers that could propel product subscriptions forward and unlock consumer demand.
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[CASE] McDonald's: Consumer Journey
McDonald's wanted to gain insight into the Danes' morning culture and habits in order to create a better breakfast experience for customers.
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[PAPER] Staying close to your customers
Why customer experience still matters amid COVID-19 and social distancing.