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The Power of Product Testing with Synthetic Data
In this Ipsos Views paper, our experts provide recommendations for generating and evaluating high-quality synthetic data and explore how synthetic data can be applied specifically to product testing.
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Generational Marketing: Breaking free from stereotypes
How to build brand success across generations with the power of empathy
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Misfits and the Machine: Why AI alone can’t crack creative effectiveness
In the second of our AI in Advertising papers, we explore the benefits and limitations of using AI in ad development.
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Sustainability and Advertising: Friends or foes?
How can advertising and sustainability work together to support a more sustainable future and responsible brand growth?
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We d̶o̶n̶'̶t need to talk about ads.
People need to talk - just not about ads. Instead people will talk about experiences they think will benefit themselves or others, Here's why only some advertising gets talked about on media platforms and becomes famous.
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Social media analytics: From unstructured data to intelligence
Our new Ipsos Views paper from Ipsos’ Social Intelligence Analytics team examines the journey of social media data, from tech platforms to research solutions.