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CARLSBERG CASE: From revised branding strategy to new advertising universe
How a long-time strategic research partnership has helped form a clear new communication platform for Carlsberg in Denmark.
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Ipsos Update – April 2025
Tariffs, Healthcare and Women's Day … Ipsos Update explores the latest insights on key topics from our Ipsos teams around the world.
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Generational Marketing: Breaking free from stereotypes
How to build brand success across generations with the power of empathy
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ANTHON BERG: Digital Playbook for High-Impact SoMe Campaigning
Discover how we helped Anthon Berg maximize creative effectiveness and brand impact from digital advertising across content formats and platforms.
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Ipsos Update – March 2025
Love, ESG, Influence … Ipsos Update explores the latest research & thinking on key topics from our Ipsos teams around the world.
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Ipsos Update – February 2025
Trump, Housing, Artificial Intelligence … Ipsos Update explores the latest research and thinking on key topics from our Ipsos teams around the world.
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Ipsos Update – January 2025
Almanac, Predictions, Democracy … Ipsos Update explores the latest research and thinking on key topics from our Ipsos teams around the world.
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Ipsos Almanac 2025
Our reflections on the key events, trends and surprises of 2024 and what this means for the year to come - it's the Ipsos Almanac 2025.
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Ipsos Update – December 2024
Security, Inflation, Perils of Perception … Ipsos Update explores the latest research and insights on key topics from our Ipsos teams around the world.
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Uncovering the online dialogue on Women’s Health: A social intelligence study
Many women across Denmark, Norway and Sweden turn to social media to discuss their health experiences and seek advice from peers. In a self-funded study, Ipsos explored the trends, challenges and unmet needs related to health discussed online among women in Scandinavia using social intelligence.