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Refreshing Tuborg Squash with a Misfits mindset and a hint of nostalgia
How a refresh of the Tuborg Squash ad from the 90s turned into one of the best performing ads of 2024.
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CARLSBERG CASE: From revised branding strategy to new advertising universe
How a long-time strategic research partnership has helped form a clear new communication platform for Carlsberg in Denmark.
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Ipsos Update – February 2025
Trump, Housing, Artificial Intelligence … Ipsos Update explores the latest research and thinking on key topics from our Ipsos teams around the world.
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Misfits and the Machine: Why AI alone can’t crack creative effectiveness
In the second of our AI in Advertising papers, we explore the benefits and limitations of using AI in ad development.
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Mapping the journey to sustainable pack: What consumers want
Considering various environmental concerns, the accumulation of waste, packaging and plastic is the third-biggest concern across the globe (41%), after the threat posed by climate change (46%) and extreme climate events (43%).
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Ipsos Update - September 2022
In this month’s edition of Ipsos Update you'll find articles related to the global environment of continued uncertainty. Between heatwaves and the continuing rise of inflation – a dark cloud overshadowing many of this month’s articles – consumer anxiety is evident. We also focus on creativity in advertising and learn how behavioural science can lead to more successful product testing, alongside new global surveys exploring the public’s views on the most trustworthy professions and the legal status of abortion.
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DANSKE SPIL: Creative platform and advert pre-test
Discover how we helped Danske Spil pre-test a new advertisement to ensure it supports both short- and long-term brand strategy.
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[CASE] Coloplast: Testing of communication concepts
Discover how we helped Coloplast test and optimise their communication concepts.