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Advertising for Better Representation: Creativity for all
Committing to diversity, equity and inclusion within advertising goes beyond simply doing what is right for society; it is a strategic move that yields both immediate and long-term benefits for brands.
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Three keys to unlock brand success: shaping EXPECTATIONS, integrating CONTEXT, acting with EMPATHY
Brands are no longer in control. In a dynamic world, people are. Brands can make powerful connections and bring more to their lives by actively shaping their expectations.
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Tech Sustainability: Activating Consumer Desire to Make a Difference
The next step in sustainability: the actions technology brands can take to bridge the “say-do” gap. Read the POV here.
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Women in Advertising
The power of positive representation for a better society and a more successful brand. Read our newest POV here.