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Ipsos Update – May 2025
Misinformation, Ukraine, America … Ipsos Update explores the latest insights on key topics from our Ipsos teams around the world.
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Ipsos Update – March 2025
Love, ESG, Influence … Ipsos Update explores the latest research & thinking on key topics from our Ipsos teams around the world.
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Ipsos Update – February 2025
Trump, Housing, Artificial Intelligence … Ipsos Update explores the latest research and thinking on key topics from our Ipsos teams around the world.
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Ipsos Update – January 2025
Almanac, Predictions, Democracy … Ipsos Update explores the latest research and thinking on key topics from our Ipsos teams around the world.
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Uncovering the online dialogue on Women’s Health: A social intelligence study
Many women across Denmark, Norway and Sweden turn to social media to discuss their health experiences and seek advice from peers. In a self-funded study, Ipsos explored the trends, challenges and unmet needs related to health discussed online among women in Scandinavia using social intelligence.
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Ipsos Update - November 2024
Mental Health, AI, Infrastructure … Ipsos Update explores the latest research and insights on key topics from our Ipsos teams around the world.
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Ipsos Update - October 2024
Trends, News, Ageing … Ipsos Update explores the latest research and insights on key topics from Ipsos teams around the world.
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Ipsos Update – September 2024
Data, Healthcare, Education … Ipsos Update explores the latest and research & thinking on key topics from Ipsos teams around the world.
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Conversations with AI: How generative AI and qualitative research will benefit each other
Generative AI could be an enabler to deliver faster, cheaper, and better research results, but the key is asking the right questions.
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Understanding Generations: We need to talk about generations
Marketing is overrun with stereotypes, hot takes and clichés. Some of the most enduring in the first two decades of this century centred on the post-1980 millennials, who were proclaimed as a new generation that would completely disrupt business.