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Predictions for 2025
The Ipsos Predictions Survey 2025 is a 33-country study which looks at people’s expectations and predictions for the year ahead.
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Ipsos Almanac 2025
Our reflections on the key events, trends and surprises of 2024 and what this means for the year to come - it's the Ipsos Almanac 2025.
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Trust is on the rise for many professions; influencers and politicians seen as least trusted
In the 2024 edition of the Ipsos Global Trustworthiness Index we find doctors and scientists are the more trusted professions.
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Misfits and the Machine: Why AI alone can’t crack creative effectiveness
In the second of our AI in Advertising papers, we explore the benefits and limitations of using AI in ad development.
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Podcast: What's _ got to do with it?
Stay up to date with current affairs and topics related to business and insights.
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Ipsos World Mental Health Day Report
Younger people (particularly young women) are the most likely to feel depressed and take time off work due to stress according to an Ipsos report for World Mental Health Day 2024
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Ipsos Update - October 2024
Trends, News, Ageing … Ipsos Update explores the latest research and insights on key topics from Ipsos teams around the world.
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WEBINAR: PersonaBots - Bring consumer segments to life with GenAI powered personas
Join us on October 24, where we will host a webinar that takes you through how Ipsos build PersonaBots and how they can increase the level of stakeholder engagement with your segmentation.
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WEBINAR: Signals GenAI - Actionable Social Insights, through 3 simple clicks
Learn how to generate insights from Social Media conversations.