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Ipsos Update – March 2025
Love, ESG, Influence … Ipsos Update explores the latest research & thinking on key topics from our Ipsos teams around the world.
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LIVE EVENT: Brand Experience - From Metrics to Moments
Join us on February 26th at DAC, Copenhagen, for an exclusive, free event that will transform the way you think about brand experience.
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Uncovering the online dialogue on Women’s Health: A social intelligence study
Many women across Denmark, Norway and Sweden turn to social media to discuss their health experiences and seek advice from peers. In a self-funded study, Ipsos explored the trends, challenges and unmet needs related to health discussed online among women in Scandinavia using social intelligence.
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Is This Normal? – A Live Debate on Women’s Health in the Nordics
Join us for an interesting live debate on September 19th, where we will uncover the online discussions around women’s health in Scandinavia.
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Global attitudes to crime and law enforcement
This 31-country study tracks how people around the world see crime playing out in their communities, what they want governments to do, and how much trust they have in law enforcement.
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March 2024: Consumer confidence mixed throughout Europe
Spain and Italy are up significantly while Great Britain and Sweden decline.
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Envisioning the future of user experiences
Good UX practice can positively impact customer acquisition, retention, and engagement. Take a peek behind the curtain at the Ipsos approach to UX and how we ensure our clients deliver business results with great UX.
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Millennials and Gen Z less in favour of gender equality than older generations
Ipsos’ annual International Women’s Day finds 60% of Gen Z men across 31 countries think women’s equality discriminates against men.
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February 2024: Consumer confidence down among G7 countries
Sentiment largely up in the Asia-Pacific, while it is mixed throughout Europe.
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January 2024: Consumer confidence continues to rise in Europe
Sentiment also up in Asia Pacific, while it is more mixed in Latin America.