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Introducing Synthesio’s trend discovery engine: Topic Modeling
Topic Modeling will be available on the Synthesio platform on 20th July. Our AI-powered discovery engine automatically scans, categorizes, and visualizes hundreds of thousands of online conversations using the power of machine learning to help you uncover unknown or hidden phenomenons and make trend analysis much easier!
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CARLSBERG: Brand tracking of hundreds of brands
Discover how we helped Carlsberg track the performance of brands in a competitive context to identify growth potential and barriers.
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NOVOZYMES: Partnering throughout the entire innovation journey
Discover how we helped Novozymes optimise their innovation processes from idea to concept to drive actionable business impact.
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CARLSBERG: Developing a brand growth strategy
Discover how we helped Carlsberg gain a holistic understanding of the market situation and develop a clear brand strategy to grow their brands.
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CARLSBERG: Demand space segmentation toolbox
Discover how we helped Carlsberg optimise and identify growth potential for brands and markets through a validated segmentation model.
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VELUX: Advertisement post-test
Discover how we helped VELUX improve future advertisement through insights on brand effect, messaging, media mix and spend.
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Ipsos Update - July 2022
In July’s edition of Ipsos Update we reflect on the mounting public concern about inflation and the consequences of this for consumer spending. Alongside updates on how people around the world are reacting to cost-of-living pressures, this month’s articles focus on topics which include the changing global attitudes towards refugees, how to achieve intimate consumer connections in large communities and the use of AI to predict future innovation success.
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Global Perceptions of Inflation: Further inflation and price rises over 2022
A new 11-country Ipsos survey with the World Economic Forum reveals high levels of public economic pessimism in the face of a cost of living crisis.
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Five recommendations for brands that want to own their category
Discover our five recommendations for brands that are transitioning from blue to red oceans - in other words, go from being an emerging or non-existent brand to becoming a household name.
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DANISH CROWN: Developing an advertisement universe for Tulip
Discover how we helped Danish Crown develop a creative cross markets concept for Tulip using a unique, engaging and in-the-moment method.