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CASE: Uncovering opportunities to improve quality of life for people with MS
Ipsos' multi-method approach revealed treatment preferences, enabling Otivio to better address unmet needs and improve patient care
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Ipsos Strategy3 is launched in Denmark
We are excited to announce that Ipsos Strategy3 has launched as a part of our Ipsos Denmark team!
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LIVE EVENT: Price is Right
Every company has a service or a product whose price must be as optimal as possible. Setting the right price involves analyses of pricing, but to a very high extent also branding, marketing and other value creating elements.
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Earth Day 2023 – Is concern and focus slipping on climate change?
A new global Ipsos survey of 21,231 adults reveals that, on average across 29 countries, just under a third (31%) of people agree that their government has a clear plan in place for how government, businesses and people are going to work together to tackle climate change. Agreement has fallen since last year by an average of 8 percentage points across the 26 countries surveyed both in 2022 and this year.
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DANISH CROWN: Key drivers and preferences for developing a portfolio strategy
Discover how we helped Danish Crown uncover the consumer perceptions and relevant demand spaces within ‘topping’ products.
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CX Service Design: Creating emotional attachment and driving brand growth
Designing customer experiences that drive business success
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SCHUR: The Schur spoon delivers high performance in real-life testing
Discover how we helped Schur ensure that consumers’ demands are met when using cardboard spoons in on-the-go products.
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Listen to us - A selection of Ipsos' finest podcasts
Stay updated on culture, emerging trends, product innovation, customer experience and much more in our range of podcasts by Ipsos experts and guests.
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Ipsos Update - September 2022
In this month’s edition of Ipsos Update you'll find articles related to the global environment of continued uncertainty. Between heatwaves and the continuing rise of inflation – a dark cloud overshadowing many of this month’s articles – consumer anxiety is evident. We also focus on creativity in advertising and learn how behavioural science can lead to more successful product testing, alongside new global surveys exploring the public’s views on the most trustworthy professions and the legal status of abortion.