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Your innovation is awesome! Too bad no one will find it online…
You’ve just launched an incredible innovation in salty snacks. It has all the benefits of popcorn, but can be eaten like a chip. It tastes great, and is reasonably healthy. This product looks poised to disrupt the chip aisle, and make millions. But it won’t, because no one will find it.
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Food Equals Love
At Ipsos, we believe that understanding emotions is vital to fully understanding the consumer.
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Omni-Channel Shopping
The way we think about and approach retail marketing is changing. Today, success means reaching consumers wherever they are, on whatever device they may be using. Increasingly, that means smartphones.
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Australia: Are Consumers Irrational?
Consumers and shoppers are purposeful and will more likely act consistently with their underlying preferences and motivations.
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The Path from Ad Blocking Purgatory to Programmatic Nirvana
Programmatic buying has led to a revolution in advertising. However, online users are now being presented with more ad-cluttered sites and, as a result, are turning to ad blocking software.
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Are Consumers Irrational?
Consumers and shoppers are purposeful and will more likely act consistently with their underlying preferences and motivations.
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Travelers plan to take more international leisure trips in 2015
Ipsos have conducted TripAdvisor’s latest TripBarometer1 study on the Global Travel Economy which reveals worldwide travel trends at country, region and global levels. The survey highlights year-on-year changes in consumer spending plans and trip planning.
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India’s Handset Market – A Wealth of Opportunity
India is home to one of the fastest growing mobile phone markets in terms of penetration thanks to tectonic shifts which have taken place over the past decade.
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The Culture of Service Appreciation in HK Report 2014
The Hong Kong Association for Customer Service Excellence (HKACE), the prestigious organisation responsible for fostering customer service excellence in Hong Kong, and renowned independent market research company Ipsos jointly present the “Culture of Service Appreciation in Hong Kong 2014”Report.