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How research can help understand and close the gap in inequality
In our latest white paper 'More equal than others', we delve into the challenges posed by inequality, highlighting its various dimensions and shedding light on the imperative for proactive efforts to address it head-on.
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Hong Kong New Normal Tracking Study - More stability and less pessimism but still not the end of the tunnel
Covid-19 remains the top concern for Hong Kong residents, nearly one in four (23%) claiming it is the main challenge facing the SAR today, based on the latest poll from our New Normal tracker. Unsurprisingly, a similar proportion (21%) think inflation is the second main challenge for the Territory, with health being the third (19%).
While the relaxation of covid restrictions will help restore some normality and Hong Kong residents are less pessimistic, the Territory will continue facing headwinds in 2023. A majority of our survey respondents (70%) expect inflation to go up over the course of the year. As a result, four in 10 (41%) residents expect their disposable income and standard of living to decline over the next 12 months.
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Feeling the pressure: Understanding consumers during inflationary times
Sometimes if feels like we are moving from unprecedented crisis to unprecedented crisis.
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How to grow your brands when purchasing power is shrinking
While seemingly counterintuitive, it is not by cost-cutting or raising prices, but rather by investing in marketing that enhances brand and customer experience.
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Short hits of retail truth
This video series explores how the shopper landscape is changing and the new forms of commerce which are emerging.
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Ipsos Update - February 2022
Trustworthiness, Artificial Intelligence and Wellness are among the big topics in this month’s research digest from Ipsos. Also find new state-of-the-nation publications from our Colombia and Russia teams.
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Taking Real Steps to Address Climate Change
We share insights to help brands understand how consumers think of and act upon sustainability initiatives.
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Insight Out: an Ipsos UU podcast
Insight Out is a monthly podcast exploring emerging trends, budding innovations and creative ways to get closer to real people in real life.
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Ipsos Update – December 2021
This month’s edition features stories on how global values are shifting, international threats and responses, the COP26 climate change conference, today’s retail environment, and perspectives on women’s experiences.
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Global Trends 2021: Aftershocks and continuity
Most people across 25 countries now it is more important that businesses fight climate change than pay the right amount of tax. Seven in ten globally now say they tend to buy brands that reflect their personal values and that business leaders have a responsibility to speak out on social issues. Around the world, agreement on the urgency of dealing with climate change continues to rise but many other social attitudes hold steady, despite COVID-19.