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American Apparel Brands Craze in Hong kong
Since American traders moved to Hong Kong in 1842 following the First Opium War, American brands have proliferated to include Levi’s, Calvin Klein, GAP and DKNY.
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In the mood for wine: Hong Kong's new love affair
With a glass of a fullbodied Bordeaux now easier to come by than a cup of a potent baijiu, the Hong Kong wine market has experienced strong growth in recent years.
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Does Corporate Reputation Matter in Asia?
Despite an improving economy and recent record highs in the stock market, nearly half -- 44% -- of financial services companies lost 5% or more business in the past 12 months due to ongoing reputation and customer satisfaction issues.
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Ipsos InnoSpark: Foods Consumers Crave Asia Pacific
Foods from different regions or cultures – as well as artisanal foods – were the top choices among global consumers who were asked to express their interest in a variety of unique food products to be eaten at home.
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Bringing Back the Personal Touch to the Shopping Experience
Bringing Back the Personal Touch to the Shopping Experience
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The Brave New World of Digital Healthcare
Success in the increasingly digital world for pharmaceutical companies means not only significantly increasing their investment in digital marketing strategies but also adopting a different orientation to engage and interact with patients on an unprecedented scale.
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Profitable Growth by Closing The loop on Auto buyer Feedback
In Asia Pacific, where demand is dominated by the Chinese market, consumers in the Auto market are maturing and evolving rapidly.
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ZOU SAN, TOO BUSY FOR BREAKFAST?
According to the latest Ipsos global survey among consumers in 26 countries, foods from a wide variety of regions or cultures are now favoured at home – including artisanal or retro food and foreign brands, among others.
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InnoQuest – InnoSpark on Packaging
The latest InnoSpark titled "Global Consumers Willing to Fork Out More for Fresh and Sustainable Packaging" is available.