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Healthy Tastes: Five Hong Kong Food Trends
Discover how healthy eating habits are impacting the way Hong Kong people think of and consume food, and what the impact may be for brands.
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Ipsos Update – March 2021
Our monthly round-up of Ipsos research and thinking reflects on the world one year on from Covid-19, looks forward to the world in 2025 and beyond, and presents new white papers on customer experience, product innovation and research methods.
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First Impressions Matter
Understanding the power of spontaneous reactions to develop stronger innovations
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2021 Predictions & Consumer Sentiments
What citizens of Hong Kong and APAC have thought of 2020 and what they expect will happen this year?
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How to drive sustainable brand growth?
A discussion on Ipsos’ view on the importance of brand tracking research, knowledge of consumer decision-making and fundamentals for brand growth.
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Ipsos Update - January 2021
Our first monthly research round-up of the year includes both reflections on 2020 and a look forward at the year ahead. Featured topics include vaccines, behaviour change, food trends and look at the local story in a selection of countries.
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The Science of Behaviour Change
The principles and practice of tackling behaviour change challenges in a world that remains unpredictable and changeable.