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Case Study - Luxury Jewelry Brand
The following example showcases how we work with our Luxury clients across a range of issues to deliver actionable insights.
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Case Study - International Hotel Brand Positioning Study
The following examples showcase how we work with our Hotel & Travel clients across a range of issues to deliver actionable insights.
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Case Study - Brand Health for Financial Services
The following examples showcase how we work with our Financial Services clients across a range of issues to deliver actionable insights.
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Those Crafty (Beer) Millennials!
Millennials seem to be changing everything these days. Their spending power alone gives them the right to dictate what succeeds or bombs miserably in today’s marketplace.
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Building a Differentiated Value Proposition for Pharma Brands with Empirical Emotional Research
Ipsos has developed a powerful approach to defining, measuring and mapping the emotional motivational space of a particular category.
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Implicit Reaction Time (IRT™) Methodology at Ipsos
Are you absolutely certain that your marketing communication is positively impacting your brand perception? That your new products or concepts are meaningfully resonating with consumers?
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Food Equals Love
At Ipsos, we believe that understanding emotions is vital to fully understanding the consumer.
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India’s Handset Market – A Wealth of Opportunity
India is home to one of the fastest growing mobile phone markets in terms of penetration thanks to tectonic shifts which have taken place over the past decade.
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Julius Baer Wealth Report
Asia is Julius Baer’s second home market and the centre of global wealth creation.
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Case Study - Leading shopping mall in Hong Kong
To understand the changing needs of the key customer segments and their behaviours in relation to the client's brand and competitors.