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Beyond omnichannel to convergent commerce ecosystems
Integrating retail into consumers’ everyday lives
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Ipsos Update - November 2020
This month’s round-up of research and analysis from Ipsos around the world presents new papers on our learnings from the pandemic, trust in the media, brands and advertising and automotive quality. Explore our new global survey on happiness, the latest ranking of 50 nations’ international image, and much more.
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Ipsos Update - October 2020
Our new brand growth story, the future of money, fractures in French society and a special on the US election all feature in our latest monthly round-up of research and thinking from Ipsos around the world.
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The Beginner's Guide to In-Store Analytics for Retailers
Analytics and retail are a naturally productive partnership but the spotlight of data gathering and analysis has been in the digital world. However, in-store analytics has been available for some time to brick and mortar stores.
The data offers insight into how well their marketing is working, what customers actually do when they enter a store and whether there is an end result to their visit, such as a sale (conversion). -
Ipsos Loyalty
Ipsos Loyalty is the global leader in customer experience, satisfaction and loyalty research with over 1,000 dedicated professionals located in over 40 countries around the world. Our creative solutions build strong relationships which lead to better results for our clients. This has made us the trusted advisor to the world’s leading businesses on all matters relating to measuring, modeling, and managing customer and employee relationships.
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Wallet Allocation Optimizer (WAO)
Ipsos Loyalty’s WAO! provides a creative solution which will help marketers build stronger customer relationships leading to greater business success and more sustainable brands.
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Bringing Back the Personal Touch to the Shopping Experience
Bringing Back the Personal Touch to the Shopping Experience