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Hong Kong New Normal Tracking Study - More stability and less pessimism but still not the end of the tunnel
Covid-19 remains the top concern for Hong Kong residents, nearly one in four (23%) claiming it is the main challenge facing the SAR today, based on the latest poll from our New Normal tracker. Unsurprisingly, a similar proportion (21%) think inflation is the second main challenge for the Territory, with health being the third (19%).
While the relaxation of covid restrictions will help restore some normality and Hong Kong residents are less pessimistic, the Territory will continue facing headwinds in 2023. A majority of our survey respondents (70%) expect inflation to go up over the course of the year. As a result, four in 10 (41%) residents expect their disposable income and standard of living to decline over the next 12 months.
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Ipsos Update - February 2022
Trustworthiness, Artificial Intelligence and Wellness are among the big topics in this month’s research digest from Ipsos. Also find new state-of-the-nation publications from our Colombia and Russia teams.
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Healthy Tastes: Five Hong Kong Food Trends
Discover how healthy eating habits are impacting the way Hong Kong people think of and consume food, and what the impact may be for brands.
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Ipsos Update - January 2021
Our first monthly research round-up of the year includes both reflections on 2020 and a look forward at the year ahead. Featured topics include vaccines, behaviour change, food trends and look at the local story in a selection of countries.
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‘Natural’ food: What Does it Mean to Consumers?
Consumers are more conscious than ever about the safety and trustworthiness of food and drink, which has led to an increase in the use of terms such as ‘natural’ on packaging.
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Case Study - Food and Beverage Study
The following example showcase how we work with our Food Service clients across a range of issues to deliver actionable insights.
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Food Equals Love
At Ipsos, we believe that understanding emotions is vital to fully understanding the consumer.
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Wellness & Convenience driving new growth in Food Retail
The Asia Pacific region’s food industry is one of the fastest growing and is expected to reach a 33% market share in the global food and beverage market in 2014.
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Global consumers crave foreign fare and handmade care
Foods from different regions or cultures – as well as artisanal foods – were the top choices among global consumers who were asked to express their interest in a variety of unique food products to be eaten at home.