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Ipsos Update – September 2024
Data, Healthcare, Education … Ipsos Update explores the latest and research & thinking on key topics from Ipsos teams around the world.
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Ipsos Update – July 2024
AI, Refugees, Crime … Ipsos Update explores the latest and research & thinking on key topics from Ipsos teams around the world.
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ESG: A hidden driver for brand success in healthcare
Read how life sciences companies can go beyond the organizational level and apply their ESG strategy to individual brands, and how doing so with authenticity can serve as an additional factor driving brand success.
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Ethnography: an Unfiltered View of Reality
Ethnography is a research method made for investigating cultural practices, rituals, consumer behaviour, routines and social norms. It helps our clients identify previously unseen opportunities through looking at people’s worlds in a new way, through putting behaviour at the heart of our investigation.
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Case Study - Physicians Network for Healthcare
The following examples showcase how we work with our Healthcare clients across a range of issues to deliver actionable insights.
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Online Medical Information - How much is it trusted by consumers?
With the proliferation of information on medicine and healthcare on the internet, Ipsos conducted a study to understand what behaviour is exhibited by consumers in Singapore, Hong Kong, Thailand and Japan, when it comes to accessing online medical information.
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Online Medical Information – How much is it trusted by consumers?
With the proliferation of information on medicine and healthcare on the internet, Ipsos conducted a study to understand what behaviour is exhibited by consumers in Singapore, Hong Kong, Thailand and Japan, when it comes to accessing online medical information
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The Brave New World of Digital Healthcare
Success in the increasingly digital world for pharmaceutical companies means not only significantly increasing their investment in digital marketing strategies but also adopting a different orientation to engage and interact with patients on an unprecedented scale.