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Empowering People Teams; Navigating 2025 and beyond
Successful People Strategy begins with enabling the People Team
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Ipsos Update – June 2024
Generations, Equality, Pride … Ipsos Update explores the latest and research & thinking on key topics from Ipsos teams around the world.
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Driving compliance at the frontline
This paper is recommended reading, by our Mystery Shopping experts, for any organisation – regulators and the regulated – interested in ensuring that frontline staff are adhering to regulatory standards and are treating customers fairly.
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eCommerce Growth Opportunites for Financial Services
Using concrete examples of Commercial (Enterprises) and Retail (consumer) financial services customers in the eCommerce ecosystem, our Ipsos Strategy3 analysts will share how to assess and develop a competitive market entry strategy and partnership evaluation.
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Putting in the Effort: Why treating customers fairly is key to business success
Measuring customer effort in isolation is not enough. Organisations need to measure the Customer: Company Effort Ratio (C:CER) which takes both perceived customer and company effort into account.
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Ethnography: An Unfiltered View of Reality
Ethnography is a research method made for investigating cultural practices, rituals, consumer behaviour, routines and social norms. It helps our clients identify previously unseen opportunities through looking at people’s worlds in a new way, through putting behaviour at the heart of our investigation.