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Navigating the 'too much information' age
In a world of constant data flow, how can you avoid the pitfalls of trying to analyse too much? Ipsos's latest white paper explores the shift towards digital-first approaches in order to find out not just more, but what's more important.
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Last Impressions Also Count
How to evoke an emotional response to leave strong branded memories. While we all know the importance of first impressions, this report highlights the significance of a good last impression.
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How to Avoid an #EpicFail
For brands to better leverage the increasingly connected world of social media, we’ve created a safe environment to test out ideas, concepts and campaigns. Welcome to Ipsos Digital Communities.
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Ipsos Encyclopedia - Mobile Advertising
Ipsos Encyclopedia - Mobile Advertising
Mobile advertising is any form of advertising delivered to a mobile device. While this can include SMS, email etc. it's more typically thought of as advertising delivered in mobile web browsers or mobile apps. -
Do We Still Need to Ask Questions?
Is it the end of surveys as we know it? Or do they still play a meaningful role in managing and growing brands?
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Cracking Social: How to Connect Meaningfully with Audiences on Social Media
It is clear, that when it comes to connecting meaningfully with audiences on social media, there is still a lot to learn. At Ipsos we’ve been exploring how brands can maximise their impact in this space. Our starting point was in depth examination of the people who are getting it right in order to identify what we can learn from them.
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Side-by-Side Intelligence: The Power of Social Data in Managing Brand Equity
At Ipsos, we believe that side-by-side intelligence boosts brand health trackers like never before. Read this paper to discover what happens when we combine the individual insight benefits gathered from social media data with survey data. Spoiler alert: Done right, you’ll get dynamic, fast, and contextually rich insight, to help unlock our understanding of consumer perceptions and brand associations.
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Best Ways to Stay Connected and Discover New Things in 2016
If you’re feeling busy or stressed out as 2016 kicks into gear, you’re not alone.