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Conflicting Global Perceptions around AI present Mixed Signals for Brands
In an atmosphere of both worry and wonder surrounding the use of AI, trust issues abound. Our 30-country report reveals regional differences in the level of excitement about advances in artificial intelligence, confidence in responsible use, and expectations of future impacts.
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Data Dive: Shoppers noticing shrinkflation, skimpflation amid the cost-of-living crisis
People around the globe are still feeling the pinch of high prices and many are particularly sore about product sizes shrinking and ingredients disappearing.
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Generational Finances in Hong Kong: A Blend of Tradition and Innovation
Hong Kong, known for its dynamic financial landscape, is witnessing a fascinating interplay of tradition and innovation when it comes to generational finances.
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Ipsos releases an update to Global Trends 2023: Polarisation, Pessimism and Positivity
As 2023 draws to a close, the polycrisis grinds on. Each component – political uncertainty, climate change, and war to name just a few – has arguably worsened. This is reflected in our end of year update, and in the increasing sense of pessimism we felt as we wrote this report.
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Summer Travel Trends Among Hong Kong Residents: Insights from IPSOS Hong Kong New Normal Tracker
The IPSOS Hong Kong New Normal Tracker is a comprehensive tracking program that aims to monitor changes in
consumer sentiment and behavior in response to the COVID-19 pandemic. -
Hong Kong Financial Services Survey - Women's Financial Habits and Attitudes Highlight
Hong Kong Financial Services Survey is a syndicated survey that leverages Ipsos’ data-collection capabilities, unparalleled expertise in the financial-services sector, and in-depth knowledge of people, markets and society.
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Hong Kong Consumer Comfort with AI: Insights for Brand Stewards
A recent survey by IPSOS Hong Kong titled "Hong Kong Consumer Comfort with AI: Insights for Brand Stewards" reveals intriguing insights into the public perception of Artificial Intelligence (AI) and its role in various sectors.
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Hong Kong Taking to the Road in Larger Numbers
Leisure has remained the main motivation for Hong Kongers to take to the road.
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Hong Kong Consumers: More Cautious As The Year Progresses
Hong Kong Consumers: More Cautious As The Year Progresses