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World Luxury Tracking: Between new constraints & new expectations
Between new constraints & new expectations... A luxury that is reinvented, more aspirational than ever before. Ipsos unveils the results of its annual barometer of luxury consumption trends, the World Luxury Tracking (WLT) study.
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Pictures speak louder than words: Towards a new understanding of brand choice
Using metaphor elicitation to gain a truer consumer-centric measure of influence.
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Ipsos Update - September 2020
Our monthly round-up of research and analysis from Ipsos around the world includes the latest on coronavirus, attitudes towards abortion, cultural response bias, and a focus on life in Russia, the US election and public perceptions in Ireland.
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Life in a Crisis – a Deep Dive
Across the globe, consumers have started an emotional journey as the pandemic unfolds, from uncertainty all the way to endurance and anticipation, impacting a wide range of behaviours, unique to each market.
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From environment, economy to COVID-19: Our top stories on social media in first half of 2020
These are the reports, stories and videos that got you talking, sharing and engaging with us.
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Ipsos Webinar Series: Life in a Crisis – a Deep Dive
Lessons learned on how HK consumers are coping with the Pandemic on a daily basis, through an in-depth Community research
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Clean, green and affordable: Striking a balance between sustainability, hygiene and value in packaging
In a COVID-19 world, companies that can balance sustainability, hygiene and value will build long-term reputational equity and greater chance of success.
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The time is now: Telehealth and rise of virtual care
Virtual care has gained increased importance during coronavirus, but will this bring about a permanent shift in remote healthcare.
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A little happiness goes a long way: How to grow a premium brand during a recession
It may be natural to think premium brands do badly during a downturn, but premium brands viewed as affordable indulgences can do better in a recession.