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Millennials and Gen Z less in favour of gender equality than older generations
Ipsos’ annual International Women’s Day finds 60% of Gen Z men across 31 countries think women’s equality discriminates against men.
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ESG: A hidden driver for brand success in healthcare
Read how life sciences companies can go beyond the organizational level and apply their ESG strategy to individual brands, and how doing so with authenticity can serve as an additional factor driving brand success.
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Ipsos Update – March 2024
Populism, UX, Love… Ipsos Update explores the latest research & thinking on key topics from Ipsos teams around the world.
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Applying Lessons from CX Text Analytics to Generative AI
Not Doomed to Repeat: learning from the past of Customer Experience text analytics will ensure we obtain the most value from Large Language Models
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Data Dive: Shoppers noticing shrinkflation, skimpflation amid the cost-of-living crisis
People around the globe are still feeling the pinch of high prices and many are particularly sore about product sizes shrinking and ingredients disappearing.
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Generational Finances in Hong Kong: A Blend of Tradition and Innovation
Hong Kong, known for its dynamic financial landscape, is witnessing a fascinating interplay of tradition and innovation when it comes to generational finances.
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Ipsos releases an update to Global Trends 2023: Polarisation, Pessimism and Positivity
As 2023 draws to a close, the polycrisis grinds on. Each component – political uncertainty, climate change, and war to name just a few – has arguably worsened. This is reflected in our end of year update, and in the increasing sense of pessimism we felt as we wrote this report.
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Summer Travel Trends Among Hong Kong Residents: Insights from IPSOS Hong Kong New Normal Tracker
The IPSOS Hong Kong New Normal Tracker is a comprehensive tracking program that aims to monitor changes in
consumer sentiment and behavior in response to the COVID-19 pandemic. -
Hong Kong Financial Services Survey - Women's Financial Habits and Attitudes Highlight
Hong Kong Financial Services Survey is a syndicated survey that leverages Ipsos’ data-collection capabilities, unparalleled expertise in the financial-services sector, and in-depth knowledge of people, markets and society.