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Enterprise Feedback Management (EFM)
Customers across all categories now look for a personalised experienced that is available when they want it, how they want it, where they want it. Regardless of whether the desired experience is delivered, it is now possible through the explosion of mobile coupled with the prominence of social media for consumers to give instant feedback. The consequence is the increasingly significant impact that customer experience has on the overall relationship with a brand.
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[WEBINAR]Ipsos HK Seminar: Enterprise Feedback Management in Action
Are you really optimizing customer experiences, or merely monitoring them?
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Video: What is ViewsCast?
Richard Korn, APAC Director for ViewsCast, tells more about Ipsos' Voice of the Customer solution.
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ViewsCast™
ViewsCast™ is an automated customer feedback system that uses a combination of IVR˚, SMS, online, and mobile interviews to capture the Voice of the Customer about their latest experience.