Search
-
Ipsos/ Google study: Give Smartphone Viewers Ad Choice
Mobile viewers are busy, on the go, and often don’t have much time to pay attention to ads on the small screen. These are some of the long-held beliefs about the mobile consumer, but they might also be myths.
-
Australia: Are Consumers Irrational?
Consumers and shoppers are purposeful and will more likely act consistently with their underlying preferences and motivations.
-
Are Consumers Irrational?
Consumers and shoppers are purposeful and will more likely act consistently with their underlying preferences and motivations.
-
Device Agnostic
A growing number of respondents attempt to take surveys using a mobile device (smartphones, tablets and laptop).
-
Communities
Communities enable collaborative environments for brands to interact with people in real-time. They help you build insights, drive innovation and gain influence by accessing on-tap audiences eager to provide input that will have an impact.
-
Mobile
Over the past few years, we have seen an increased proliferation of mobile across the world. Not only have we seen the number of mobile users grow worldwide, but we’ve witnessed increased engagement of consumers with their mobile devices for a variety of everyday activities, whether it’s watching videos, shopping and making purchases, or simply accessing the internet. We are now past the mobile tipping point, with mobile overtaking fixed internet access in many markets, across developed and developing economies. Consumer interactions with brands are, more than ever before, fragmented and multi-layered. Consumers are leading busy lives, and multi-task routinely in their day. Consequently, many of the planned brand exposures are missed and recall relevancy is eroding faster than expected.
-
[WEBINAR]Ipsos HK Seminar: How to Make your Packaging Stand Out?
Sometimes called the fifth 'P' of marketing, packaging rose from being a simple commodity, a ‘necessary evil’ allowing the product to reach supermarket shelves and ultimately consumers, to become a powerful marketing tool in its own right, especially among FMCGs.
-
How to Identify Great Ideas Before your Competitors
If you've worked in new product development long enough, you've probably had to defend soundly researched ideas that didn't seem very inspirational, but hey, they tested well.
-
[WEBINAR]Predict Market Success with Confidence
While all great products start with great ideas, the contrary is often untrue. The key is using better information to make better decisions.