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Chinese Outbound Tourist (City) Consumption
WTCF successfully organized its members, such as China International Travel Service Limited, Head Office (CITS), China Youth Travel Service (CYTS), CAISSA (China), and UTS, to actively involve in the survey, and again, commissioned Ipsos, one of the world’s three biggest market research institutions to carry out the social survey in the following six months in China.
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Insight Cloud
Insight Cloud is an ‘always on’ social intelligence platform that nurtures curated insights from multiple sources and reinvents how these insights are connected, socialized and activated. It is a cloud-based solution that allows multiple stakeholders to engage, ideate and collaborate on insights in real time, providing an ongoing source of inspiration for your organization.
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[WEBINAR]Breakfast Event: The Ad Guide - Quick Service Restaurants
You are cordially invited to the event- “The Ad Guide - Quick Service Restaurants”.
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WORLD LUXURY TRACKING 2016
World Luxury Tracking was launched in 2007 by the International Luxury Business Association and Ipsos to offer a unique analysis of the expectations, attitudes and behaviours of the luxury market.
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Understanding India’s Affluentials
New research shows that 87% of the mass affluent in India are on Twitter and use it on a regular basis.
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Mobile Wallet Payments – The Next Big Wave in India
What is common thread among the business men, students, IT professionals, rural farmers and Kirana store owners?
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Future of TV - The evolution of TV everywhere
A master of reinvention, TV has consistently changed over time to embrace new technology and meet the evolving needs of audiences and consumers. Now, with content that follows you, more seamless interplay between screens, personalisation and deeper levels of immersion, the future of TV looks more exciting than ever. Collaboration with other media will be key, to ensure audiences can continue to be reached with the right content on the right device, in the moments that matter.
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Press Release: Indonesia Driving Closer to Car Production Hub Dream
Strong evidence suggests that Indonesia will eventually replace Thailand to become the main automotive production hub in ASEAN.
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Ad of the Month: Mitsubishi Electric’s 惠家仁 “Family Values”
Mitsubishi need to be congratulated for taking a risk in a category where, in HK, TV advertising has historically been product-driven to the point of being nearly indistinguishable from infomercials.
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IPSOS VIEWS: Big Data: A Guided Tour
Look at its power. Imagine the potential. It often feels like Big Data is omnipresent. Not least in the workplace, where it has become a feature of so many current discussions about strategies and business plans.