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Branded Content - Optimising for Brand Impact
Content is king, or is it context? One thing for sure is the framework for successful branded content is resonance for people with the Content, Platform and Brand.
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Hotel & Travel: Case Study - Airline Website Evaluation Study
Case Study - Airline Website Evaluation Study
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Case Study - Airline Website Evaluation Study
The following examples showcase how we work with our Hotel & Travel clients across a range of issues to deliver actionable insights.
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Case Study - Understanding Evaluation of the Passenger car in China for Auto
The following examples showcase how we work with our Auto clients across a range of issues to deliver actionable insights.
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Overnight Services
Overnight testing of insights, ideas and concepts that delivers evaluation, optimisation and strategic alignment.
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Mobile
Over the past few years, we have seen an increased proliferation of mobile across the world. Not only have we seen the number of mobile users grow worldwide, but we’ve witnessed increased engagement of consumers with their mobile devices for a variety of everyday activities, whether it’s watching videos, shopping and making purchases, or simply accessing the internet. We are now past the mobile tipping point, with mobile overtaking fixed internet access in many markets, across developed and developing economies. Consumer interactions with brands are, more than ever before, fragmented and multi-layered. Consumers are leading busy lives, and multi-task routinely in their day. Consequently, many of the planned brand exposures are missed and recall relevancy is eroding faster than expected.
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The Hard Choices That Women Are Making
In Wave Six of our study conducted in Q3 2014, we explore women’s priorities as they strive to achieve their aspirations in an uncertain world. Women are evaluating their options thoroughly and are wrestling with hard choices. “Having it all” seems like an aspiration from the distant past – today it’s more about trying to make realistic trade-offs.
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Keys to Leadership Success in Hong Kong and China
Dragonfly Group and Ipsos decided to partner in 2012 to investigate managers’ evaluations of corporate leaders in China and Hong Kong.
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[WEBINAR]Keys to Leadership Success in Hong Kong and China
Dragonfly Group and Ipsos decided to partner in 2012 to investigate managers’ evaluations of corporate leaders in China and Hong Kong.