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Product testing
With InnoQuest*Product, we help you develop new products, improve existing products and maximize a product’s life and profitability using a product lifecycle approach.
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Case Study - Luxury Fashion Brand
Luxury consumption in China has been enjoying a rapid increase in the past few years. The parallel import luxury products are more popular in the market and therefore become a threat to local business of luxury brands. Find out more from the case study.
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Ipsos Launches InnoConstruct to Help Clients Build Better Concepts
InnoConstruct is a new tool for identifying the best combination of concept elements, including headline, insights, benefits, reasons to believe, brand, price, and package.
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Ad of the Month: Mitsubishi Electric’s 惠家仁 “Family Values”
Mitsubishi need to be congratulated for taking a risk in a category where, in HK, TV advertising has historically been product-driven to the point of being nearly indistinguishable from infomercials.
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Self-storage industry in Hong Kong
Extra storage space is considered a luxury in Hong Kong, with the high property prices in this densely populated country.
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Consumer & Retail Audit
Our consumer and retail audit services are twofold, covering both syndicated consumer & retail panels and customised continuous retail audit projects.
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Data Analytics/ Data Science
Ipsos helps you measure and improve business and marketing performance through integrated analytics, actionable insights and expert advice producing billions of dollars in incremental value for you.
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Julius Baer Wealth Report
Asia is Julius Baer’s second home market and the centre of global wealth creation.
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How to Make your Packaging Stand Out?
Sometimes called the fifth 'P' of marketing (along with product, price, promotion & place), packaging rose from being a simple commodity, a ‘necessary evil’ allowing the product to reach supermarket shelves and ultimately consumers, to become a powerful marketing tool in its own right, especially among FMCGs.