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Case Study - Leading shopping mall in Hong Kong
To understand the changing needs of the key customer segments and their behaviours in relation to the client's brand and competitors.
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Rise of the Silver Dollar
As the world’s population ages, there is value in segmenting the more mature consumers into two distinct categories: those 50 to 70 - the “Silver Hair” segment - who have at least a decade or more of work to go, compared to the older old who may be less active than the first group.
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Mothering Excellence
The global focus of development and growth has firmly shifted to Asia and this is most evidenced in the increasing source of consumer trends across this diverse region.
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Turning celebrity endorsements into a valuable investment
In an era of modern advertising, endorsement is no longer asking a super star to appear on TV, telling the audience how good the product is.