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LGBT+ Pride 2023 GA Survey APC Methodology Disclosure Statement
TAPC Methodology Disclosure Statement - Committee for Sydney 2023
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Demystifying Mystery Shopping
Why organisations use Mystery Shopping, and its role within Customer Experience Measurement research
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Ipsos Update – September 2024
Data, Healthcare, Education … Ipsos Update explores the latest and research & thinking on key topics from Ipsos teams around the world.
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Ipsos launches a voluntary public takeover offer for infas to acquire the industry leader in German public sector research
Voluntary public takeover offer
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[WEBINAR] Enhancing Customer Experiences with UX: Insights from a Cross-border Case
Good UX practice can positively impact customer acquisition, retention, and engagement. Join us and get a backstage pass to Ipsos' unique UX methodology and learn how we aid our clients in achieving their business objectives through exceptional UX.
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Optimism About AI's Potential
A global survey conducted by Google and Ipsos, involving over 17,000 participants from 17 countries, highlights optimism about AI's potential.
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Rising consumer confidence in new, larger, February 2023 global sentiment tracker
Global Consumer Confidence Index enhancements include broader coverage and more immediacy.
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Designing a ‘Smarter’ Mystery Shopping Programme
Seven steps to building a successful mystery shopping programme and increasing return on investment.
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Beyond the Hype: Innovation predictions in the era of Machine Learning
Artificial intelligence (AI) has grown in popularity in recent years. Voice and facial recognition software is developed in all technical gadgets. In this context, we are also beginning to see how AI can also alter market research, resulting in faster, cheaper, and better results.