India is headed in the right direction believe 3 in 4 urban Indians polled: Ipsos Global Advisor What Worries the World
Optimism levels surge by 4% in December

The December wave of the Ipsos Global Advisor What Worries the World, global monthly survey shows at least 3 in 4 urban Indians polled (75%) are of the view that India is moving in the right direction. The December wave shows a 4% increase in optimism over November. And India continues to be the 3rd most optimistic market in the pecking order among the 29 markets covered in the survey and is placed below Singapore (82%) and Indonesia (81%). Notably, global citizens were less hopeful of the future with only 39% believing their country is on right track.
The Ipsos What Worries the World survey tracks public opinion on the most important social and political issues, alongside whether people think things in their country are heading in the right or wrong direction, across 29 countries and among 20,570 adults globally including India.
“India is a growth-oriented market and has been growing steadily despite the macro upheavals unfolding, in terms of wars in Ukraine and Israel, post pandemic collateral impact and global economic slowdown. The Indian economy has displayed a great deal of resilience, also as it is self-sustainable on domestic consumption. And some of the timely govt actions around fuel prices and addressing inflation have somewhat blunted and mitigated the adverse impact on consumers and consumption. Leading to some bit of stability,” said Amit Adarkar, CEO, Ipsos India. Global worries Vs Local worriesTop issues bothering global citizens were seen to be quite similar, though not in the same order. No market is an island. It’s a global village.
"Inflation has stayed the topmost worry for the most part of the year for both global citizens and urban Indians, though Indians have been also worried a lot about unemployment which has been exacerbated due to macro factors and large scale job cuts by some of the global companies in India, as a consequence of global recessionary conditions. Crime and violence is now the global no.2 worry and the 3rd biggest worry for urban Indians. Prolonged Ukraine war, Israel-Palestine war and crime and violence is now reaching saturation levels and citizens across markets are deeply concerned about the loss of lives," added Adarkar.
|
Global worries |
Local worries |
1 |
Inflation (37%) |
Inflation (43%) |
2 |
Crime and violence (30%) |
Unemployment (41%) |
3 |
Poverty and social inequality (30%) |
Crime and violence (24%) |
4 |
Unemployment (27%) |
Financial/ political corruption (22%) |
5 |
Financial & political corruption (26%) |
Poverty & social inequality (19%) |
Methodology
This 29-country Global Advisor survey was conducted between November 24th 2023 and December 8th 2023 via the Ipsos Online Panel system among 20,570 adults aged 18-74 in Canada, Israel, Malaysia, South Africa, Türkiye and the United States, 20-74 in Indonesia and Thailand, 21-74 in Singapore, and 16-74 in all other nations.
The “Global Country Average” reflects the average result for all the countries where the survey was conducted. It has not been adjusted to the population size of each country and is not intended to suggest a total result. The sample consists of approximately 1000+ individuals in each of Australia, Belgium, Brazil, Canada, France, Germany, Great Britain, Italy, Israel, Japan, Mexico, Spain, Sweden, and the US, and approximately 500+ individuals in each of Argentina, Chile, Colombia, Hungary, India, Indonesia, Malaysia, the Netherlands, Peru, Poland, Singapore, South Africa, South Korea, Thailand and Turkey. The samples in Argentina, Australia, Belgium, Canada, France, Germany, Great Britain, Hungary, Italy, Japan, the Netherlands, Poland, South Korea, Spain, Sweden, and the US can be taken as representative of these countries’ general adult population under the age of 75. The samples in Brazil, Chile, Colombia, India, Indonesia, Malaysia, Mexico, Peru, Singapore, South Africa, Thailand and Turkey are more urban, more educated, and/or more affluent than the general population. The survey results for these markets should be viewed as reflecting the views of the more “connected” segment of these populations.
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