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Ipsos Update – September 2025
Equality, Education, Wellness… Ipsos Update explores the latest research and thinking on key topics from Ipsos teams around the world.
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India's Direct Selling Industry: A Story of Resilience and Growth
This report highlights the direct selling industry's role as a powerful catalyst for economic empowerment, successfully integrating traditional and modern business practices.
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Influence and Impact: A deep dive into User Generated Content and Influencer Marketing
As brands navigate the ever-evolving world of marketing, User-Generated Content (UGC) and Influencer Marketing have emerged as two of the most impactful strategies for forging these connections.
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Ipsos India Won Two Prestigious Awards at MRSI's Golden Key Awards 2024!
Ipsos India won 2 Awards in the 'The Most Effective Story-Teller Award ' and 'Best Developmental Research'.
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Towards ethical, responsible and impactful use of ai in market research and data science - A Practitioner’s Perspective
Discover the future of Market Research and Data Science with AI, where innovation meets responsibility. As Generative AI reshapes the landscape, we're committed to harnessing its power ethically. By prioritizing transparency, integrity, and domain-specific insights, we ensure AI's potential is realized without compromising accuracy. Human expertise is our cornerstone, guiding AI to deliver unbiased and meaningful results. Join us in pioneering a balanced, responsible approach to AI, transforming data into impactful decisions.
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THE STATE OF DIGITAL MARKETING IN INDIA 2024-25
This third edition of “The State of Digital Marketing in India 2024–25” provides essential insights into current trends, growth drivers, and key challenges shaping this vibrant sector.
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IPSOS INDIA WRAP 2024
As we wrap up the year, here are some key highlights from 2024. Your trustworthy knowledge & research partners have been quite busy this year.
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Ipsos Global Trends 2024
Explore the widening gap between Digital Indians and Urban Masses, reflecting the socio-economic and cultural shifts redefining the nation.