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Ipsos Update – September 2025
Equality, Education, Wellness… Ipsos Update explores the latest research and thinking on key topics from Ipsos teams around the world.
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Influence and Impact: A deep dive into User Generated Content and Influencer Marketing
As brands navigate the ever-evolving world of marketing, User-Generated Content (UGC) and Influencer Marketing have emerged as two of the most impactful strategies for forging these connections.
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Towards ethical, responsible and impactful use of ai in market research and data science - A Practitioner’s Perspective
Discover the future of Market Research and Data Science with AI, where innovation meets responsibility. As Generative AI reshapes the landscape, we're committed to harnessing its power ethically. By prioritizing transparency, integrity, and domain-specific insights, we ensure AI's potential is realized without compromising accuracy. Human expertise is our cornerstone, guiding AI to deliver unbiased and meaningful results. Join us in pioneering a balanced, responsible approach to AI, transforming data into impactful decisions.
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IPSOS INDIA WRAP 2024
As we wrap up the year, here are some key highlights from 2024. Your trustworthy knowledge & research partners have been quite busy this year.
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Misfits and the Machine: Why AI alone can’t crack creative effectiveness
In the second of our AI in Advertising papers, we explore the benefits and limitations of using AI in ad development.
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Gen X – The OG Harbingers of Change in India
This article is inspired by The Generation Myths and Demographic Realities thinking shared by Ipsos India recently at their client event Ipsos After Hours. It seeks to explore the dynamics and contributions of Generation X and builds a case of how brands could leverage the potential of this critical age cohort.
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Ipsos Update – February 2024
Gender, politics, manufacturing… Ipsos Update explores the latest and research & thinking on key topics from Ipsos teams around the world.
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How to Retain Employees during the Great Resignation - a POV by Anthony DSouza, Executive Director & Service Line Leader, Innovation, Ipsos India
How to Retain Employees during the
Great Resignation
(A mathematical view #TMT, #BIS-11)
Companies need to Redefine “Value” in the workplace; higher pay is not a sustainable action in the longer term.
Author: Anthony Dsouza, executive director, Innovation, Ipsos India