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Influence and Impact: A deep dive into User Generated Content and Influencer Marketing
As brands navigate the ever-evolving world of marketing, User-Generated Content (UGC) and Influencer Marketing have emerged as two of the most impactful strategies for forging these connections.
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THE STATE OF DIGITAL MARKETING IN INDIA 2024-25
This third edition of “The State of Digital Marketing in India 2024–25” provides essential insights into current trends, growth drivers, and key challenges shaping this vibrant sector.
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Ipsos Global Trends 2024
Explore the widening gap between Digital Indians and Urban Masses, reflecting the socio-economic and cultural shifts redefining the nation.
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From Imagination to Reality: The Impact of 'Kalki 2898 AD' could potentially pave the Way for Future Car Launches
This article is part of a thought leadership series by the Ipsos Auto sector expert group. This team of experts in the automotive sector join forces to share their unique perspectives and insights about the latest trends, innovations, and happenings in the auto industry. The intent is to keep our clients informed and up-to-date through the lens of research.
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Peter’s Inversion - Are we rewarding the right behaviours?
Peter’s Inversion - Are we rewarding the right behaviours?
Leaders need to reassess their understanding of competence to create higher value within organisations.
A POV by Anthony Dsouza, country service line leader, Innovation, Ipsos India
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Ipsos India ropes in Deepak H to spearhead Ipsos Strategy3
Ipsos India has roped in Deepak H to lead Ipsos Strategy3 with immediate effect. Strategy3 is the business consulting arm of Ipsos.
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Ipsos acquires Intrasonics
Ipsos acquires Intrasonics, its longstanding partner and authority in Audio Watermarking technology
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Artificial intelligence: Four points of vigilance
This article on AI from Helen Zeitoun, CEO Science Organisation and CEO Ipsos in France, was originally published in French in Strategies, March 2019.
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Why we can’t live without digital media
It looks to me like Judy is always “on her phone” but, in truth, she’s organizing her time, connecting with friends, helping her brother nail an interview, vetting lunch spots or keeping up on current events.