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  • New Services

    Unlock Strategic Advantage with Ipsos' New Insights Agent

    Ipsos launches Insights Agent, its agentic AI solution to unlock faster, smarter decision-making by connecting your information and transforming it into impact.

    2 September 2025
  • New Services

    IPSOS, WIRED FOR AGILITY

    Ipsos in India offers a suite of Agile solutions that supplement our other solutions across product lines. A specialist team is designed to execute these projects in as little as 2 weeks to a mere few hours.

    5 June 2025
  • New Services

    Ipsos announces India launch of Creative|Spark AI, an ad testing solution generating actionable insights within minutes

    Creative|Spark AI is available in India with immediate effect and across 24 of Ipsos’ 90 markets; and in the five APAC markets of Australia, India, Japan, South Korea and Vietnam - as self-service on the Ipsos Digital platform or through full service with Ipsos' Creative Excellence teams. Additional markets will be deployed throughout 2025.

    11 March 2025
  • Corporate

    Towards ethical, responsible and impactful use of ai in market research and data science - A Practitioner’s Perspective

    Discover the future of Market Research and Data Science with AI, where innovation meets responsibility. As Generative AI reshapes the landscape, we're committed to harnessing its power ethically. By prioritizing transparency, integrity, and domain-specific insights, we ensure AI's potential is realized without compromising accuracy. Human expertise is our cornerstone, guiding AI to deliver unbiased and meaningful results. Join us in pioneering a balanced, responsible approach to AI, transforming data into impactful decisions.

    6 January 2025
  • Corporate

    Ipsos Global Trends 2024

    Explore the widening gap between Digital Indians and Urban Masses, reflecting the socio-economic and cultural shifts redefining the nation.

    9 December 2024
  • Corporate

    Ipsos India Report Release 2024

    Report Releases by Ipsos India in 2024

    8 December 2024
  • Corporate

    Ipsos India POVs, Articles in 2024

    Articles and POVs from the think tank in Ipsos India

    8 December 2024
  • Corporate

    Ipsos Self Care Survey 2024

    Explore the evolving self-care habits of Indian consumers with the Ipsos Self-Care Survey 2024.

    8 November 2024
  • New Services

    Ipsos launches Creative|Spark AI, an ad testing solution generating actionable insights within minutes

    Ipsos Creative Spark AI India launch on the anvil

    21 July 2024
  • New Services

    AI in Advertising Research

    Humanizing AI to Spark Creativity and Brand Success.

    18 July 2024
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