Search
-
IPSOS, WIRED FOR AGILITY
Ipsos in India offers a suite of Agile solutions that supplement our other solutions across product lines. A specialist team is designed to execute these projects in as little as 2 weeks to a mere few hours.
-
Ipsos announces India launch of Creative|Spark AI, an ad testing solution generating actionable insights within minutes
Creative|Spark AI is available in India with immediate effect and across 24 of Ipsos’ 90 markets; and in the five APAC markets of Australia, India, Japan, South Korea and Vietnam - as self-service on the Ipsos Digital platform or through full service with Ipsos' Creative Excellence teams. Additional markets will be deployed throughout 2025.
-
Ipsos Global Trends 2024
Explore the widening gap between Digital Indians and Urban Masses, reflecting the socio-economic and cultural shifts redefining the nation.
-
The state of digital marketing: ETBrand Equity and Ipsos special report
The report encompasses estimates and forecasts of digital advertising spend in India, highlighting growth drivers and trends shaping the digital marketing landscape.
-
ChatGPT and the rise of generative AI: navigating the changing landscape of AI
While the domain of Generative Artificial Intelligence (AI) has been growing in recent years, ChatGPT accelerated its adoption and broke through as the first “mass” Generative AI application. It is important to take notice and put this and other emerging tools in perspective as the implications of the technologies will be far reaching and very fast.
-
Peter’s Inversion - Are we rewarding the right behaviours?
Peter’s Inversion - Are we rewarding the right behaviours?
Leaders need to reassess their understanding of competence to create higher value within organisations.
A POV by Anthony Dsouza, country service line leader, Innovation, Ipsos India
-
Ipsos India ropes in Deepak H to spearhead Ipsos Strategy3
Ipsos India has roped in Deepak H to lead Ipsos Strategy3 with immediate effect. Strategy3 is the business consulting arm of Ipsos.
-
Ipsos acquires Intrasonics
Ipsos acquires Intrasonics, its longstanding partner and authority in Audio Watermarking technology
-
A growing unease: Data dilemmas of the connected Indian
In this new Ipsos India briefing paper, we examine the attitudes of the digital Indian to sharing data. We look at the affinity Indians have for digital technology, their salient data anxieties and the conflicting mindset this creates. We also highlight the implications of this mindset for brands, especially those which offer digital services.