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Towards ethical, responsible and impactful use of ai in market research and data science - A Practitioner’s Perspective
Discover the future of Market Research and Data Science with AI, where innovation meets responsibility. As Generative AI reshapes the landscape, we're committed to harnessing its power ethically. By prioritizing transparency, integrity, and domain-specific insights, we ensure AI's potential is realized without compromising accuracy. Human expertise is our cornerstone, guiding AI to deliver unbiased and meaningful results. Join us in pioneering a balanced, responsible approach to AI, transforming data into impactful decisions.
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AI-POWERED MARKETING IN THE AUTO FESTIVE SEASON
This article is part of a thought leadership series by the Ipsos Auto sector expert group. This team of experts in the automotive sector join forces to share their unique perspectives and insights about the latest trends, innovations, and happenings in the auto industry. The intent is to keep our clients informed and up-to-date through the lens of research.
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Ipsos Update – February 2024
Gender, politics, manufacturing… Ipsos Update explores the latest and research & thinking on key topics from Ipsos teams around the world.
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Cyber Coaxing - Nudge Strategies In The Age Of AI
By Amit Adarkar, CEO- Ipsos in India and Geeta Lobo, Service Line leader, SIA - Ipsos in India
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Artificial intelligence: Four points of vigilance
This article on AI from Helen Zeitoun, CEO Science Organisation and CEO Ipsos in France, was originally published in French in Strategies, March 2019.
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The impact of mobile and rapid digital adoption on how India consumes
India is well-known as the world’s largest democracy, one of the world’s fastest-growing economies, and a young nation set to reap demographic dividends over the next few decades. What is not so well known is its unprecedented pace and scale of digital adoption.