Search
-
Bridging the Brand Experience Gap
How to align brand promise and customer experience for business success
-
Got30: An Ipsos vodcast
Got30 is a vodcast answering some of the questions we get asked by clients about Customer Experience and Channel Performance. We publish new videos every other week.
-
Beyond Listening - Social Media, a compelling source of consumer Insights.
Beyond Listening:
Social Media - a compelling source of consumer Insights.
Geeta Lobo, Executive Director, Social Intelligence Analytics (SIA), Ipsos India provides insights into how marketers can leverage the potential of Social Data
-
A growing unease: Data dilemmas of the connected Indian
In this new Ipsos India briefing paper, we examine the attitudes of the digital Indian to sharing data. We look at the affinity Indians have for digital technology, their salient data anxieties and the conflicting mindset this creates. We also highlight the implications of this mindset for brands, especially those which offer digital services.
-
Multi-source healthcare data
The world of pharma business insight is likely to change as it embraces a multi-data source reality.
-
Staying close to your customers
Why customer experience still matters amid COVID-19 and social distancing.
-
Mystery Calling: Dialling up your contact centre performance
Discover how a well-designed mystery calling programme can drive loyalty and profits in this new Ipsos Views paper.
-
Mind the gap: Why what a brand promises and what it delivers matter
What happens when there is a mismatch between what a brand promises to its consumers and their actual experience? Fiona Moss explores the promise-experience gap, the benefits of aligning the two and the pitfalls of over-promising.